/* ===========================================================================
   GROUPE SUNNY — site institutionnel
   Charte : clair + or. Ecru en accent uniquement. Montserrat partout.
   =========================================================================== */

/* Montserrat Alternates — police de marque : voir assets/fonts-embed.css (data-URI) */

:root{
  --font-display:"Montserrat Alternates","Montserrat",-apple-system,BlinkMacSystemFont,sans-serif;
  --ecru:#C8A974;          /* accent / or */
  --ecru-deep:#B5945D;     /* or appuyé (texte sur clair) */
  --jet:#2C2C2C;           /* texte */
  --eerie:#1A1A1A;         /* fond foncé */
  --platinum:#D9D9D9;      /* bordures */
  --smoke:#F5F5F5;         /* fond clair */
  --white:#FFFFFF;
  --ink-60:rgba(44,44,44,.62);
  --ink-45:rgba(44,44,44,.46);
  --hair:rgba(44,44,44,.12);
  --ecru-rgb:200,169,116;

  /* échelle (tweakable) */
  --ecru-accent:var(--ecru);
  --maxw:1240px;
  --gutter:64px;

  font-synthesis:none;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
}

*{box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{
  margin:0;
  font-family:"Montserrat",-apple-system,BlinkMacSystemFont,"Helvetica Neue",Arial,sans-serif;
  font-weight:400;
  color:var(--jet);
  background:var(--white);
  line-height:1.6;
  font-size:16px;
  letter-spacing:.005em;
}
img{display:block;max-width:100%;}
a{color:inherit;text-decoration:none;}

/* ---- type primitives ---------------------------------------------------- */
.kicker{
  font-size:12px;
  font-weight:500;
  letter-spacing:.26em;
  text-transform:uppercase;
  color:var(--ecru-deep);
  display:inline-flex;
  align-items:center;
  gap:14px;
}
.kicker::before{
  content:"";
  width:30px;height:1px;
  background:var(--ecru-accent);
  display:inline-block;
}
.kicker.center{justify-content:center;}
.kicker.center::after{
  content:"";width:30px;height:1px;background:var(--ecru-accent);display:inline-block;
}
h1,h2,h3{font-weight:600;line-height:1.12;letter-spacing:-.01em;margin:0;color:var(--jet);}
/* Police de marque sur le logo + la typo d'affichage */
.logo__word,.display,.h2,.door__name,.act__name,.manifesto__q,
.stat__num,.group__lead,.bp__hd-txt h3,.syn__lbl b{font-family:var(--font-display);}

.display{
  font-size:clamp(40px,5.4vw,72px);
  font-weight:600;
  line-height:1.12;
  letter-spacing:-.02em;
}
.h2{font-size:clamp(30px,3.4vw,46px);font-weight:600;letter-spacing:-.015em;}
.lead{font-size:clamp(17px,1.4vw,20px);color:var(--ink-60);font-weight:400;line-height:1.65;}
p{margin:0 0 1em;}
.muted{color:var(--ink-60);}

/* ---- layout ------------------------------------------------------------- */
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 var(--gutter);}
section{position:relative;}
.section-pad{padding:120px 0;}
.divider{height:1px;background:var(--hair);border:0;margin:0;}

/* ---- buttons ------------------------------------------------------------ */
.btn{
  display:inline-flex;align-items:center;gap:10px;
  font-size:13px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;
  padding:14px 26px;border:1px solid var(--jet);color:var(--jet);background:transparent;
  cursor:pointer;transition:.35s cubic-bezier(.2,.6,.2,1);
}
.btn:hover{background:var(--jet);color:var(--white);}
.btn .ar{transition:transform .35s cubic-bezier(.2,.6,.2,1);}
.btn:hover .ar{transform:translateX(4px);}
.btn--gold{border-color:var(--ecru-accent);color:var(--ecru-deep);}
.btn--gold:hover{background:var(--ecru-accent);color:var(--white);border-color:var(--ecru-accent);}
.btn--ghost-light{border-color:rgba(255,255,255,.5);color:#fff;}
.btn--ghost-light:hover{background:#fff;color:var(--jet);border-color:#fff;}

.link-gold{
  display:inline-flex;align-items:center;gap:10px;
  font-size:13px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;
  color:var(--jet);position:relative;cursor:pointer;
}
.link-gold::after{
  content:"";position:absolute;left:0;bottom:-6px;height:1px;width:100%;
  background:var(--ecru-accent);transform:scaleX(0);transform-origin:left;
  transition:transform .4s cubic-bezier(.2,.6,.2,1);
}
.link-gold:hover::after{transform:scaleX(1);}
.link-gold .ar{color:var(--ecru-deep);transition:transform .35s;}
.link-gold:hover .ar{transform:translateX(4px);}

/* ===========================================================================
   LOGO LOCKUP
   =========================================================================== */
.logo{display:inline-flex;align-items:center;gap:13px;}
.logo__mark{width:40px;height:40px;flex:none;background:var(--jet);
  -webkit-mask:url("brand/picto-blanc.png") center/contain no-repeat;
  mask:url("brand/picto-blanc.png") center/contain no-repeat;}
.logo__word{display:flex;align-items:baseline;gap:.34em;line-height:1;white-space:nowrap;}
.logo__word .g{font-size:15px;font-weight:300;letter-spacing:.16em;color:var(--jet);text-transform:uppercase;}
.logo__word .s{font-size:15px;font-weight:700;letter-spacing:.1em;color:var(--jet);text-transform:uppercase;}
.logo--light .logo__mark{background:#fff;}
.logo--light .logo__word .g,.logo--light .logo__word .s{color:#fff;}
.footer__logoimg{width:172px;height:auto;display:block;}

/* ===========================================================================
   HEADER
   =========================================================================== */
.header{
  position:sticky;top:0;z-index:60;
  background:rgba(255,255,255,.86);
  -webkit-backdrop-filter:blur(16px) saturate(150%);
  backdrop-filter:blur(16px) saturate(150%);
  border-bottom:1px solid var(--hair);
}
.header__bar{
  max-width:var(--maxw);margin:0 auto;padding:0 44px;
  height:84px;display:flex;align-items:center;gap:0;
}
.header__logo{padding:6px 0;}
.nav{display:flex;align-items:center;gap:20px;margin:0 auto;}
.nav a{
  font-size:12.5px;font-weight:500;letter-spacing:.03em;color:var(--jet);
  position:relative;padding:6px 0;white-space:nowrap;
}
.nav a::after{
  content:"";position:absolute;left:0;bottom:0;height:1px;width:100%;
  background:var(--ecru-accent);transform:scaleX(0);transform-origin:left;
  transition:transform .35s cubic-bezier(.2,.6,.2,1);
}
.nav a:hover{color:var(--jet);}
.nav a:hover::after{transform:scaleX(1);}

/* accès marques — pastilles élégantes (séparées du nav par un filet) */
.header__brands{
  margin-left:0;display:flex;align-items:center;gap:6px;
  padding-left:18px;position:relative;
}
.header__brands::before{content:"";position:absolute;left:0;top:50%;transform:translateY(-50%);
  height:24px;width:1px;background:var(--hair);}
.brand-pill{
  display:flex;align-items:center;gap:7px;padding:8px 13px;white-space:nowrap;
  font-size:12px;font-weight:500;letter-spacing:.02em;color:var(--jet);
  background:transparent;cursor:pointer;border:1px solid var(--platinum);border-radius:999px;
  transition:background .3s,color .3s,border-color .3s;
}
.brand-pill .dot{width:6px;height:6px;border-radius:50%;background:var(--ecru-accent);transition:transform .3s,box-shadow .3s;}
.brand-pill:hover{background:rgba(var(--ecru-rgb),.08);color:var(--ecru-deep);border-color:var(--ecru-accent);}
.brand-pill:hover .dot{transform:scale(1.35);box-shadow:0 0 0 4px rgba(var(--ecru-rgb),.16);}
.brand-pill .ux{font-weight:300;color:var(--ink-45);}

/* ===========================================================================
   HERO
   =========================================================================== */
.hero{position:relative;min-height:clamp(560px,86vh,860px);display:flex;align-items:flex-end;overflow:hidden;padding-top:104px;}
.hero__media{position:absolute;inset:0;z-index:0;}
.hero__media image-slot{width:100%;height:100%;}
.hero__scrim{
  position:absolute;inset:0;z-index:1;pointer-events:none;
  background:
    linear-gradient(180deg,rgba(18,13,8,.50) 0%,rgba(18,13,8,.12) 30%,rgba(15,11,7,.30) 58%,rgba(12,9,5,.90) 100%),
    linear-gradient(90deg,rgba(15,11,7,.72) 0%,rgba(15,11,7,.22) 42%,rgba(15,11,7,0) 68%);
}
.hero__inner{position:relative;z-index:2;width:100%;max-width:var(--maxw);margin:0 auto;padding:0 var(--gutter) 84px;}
.hero__kicker{color:var(--ecru);}
.hero__kicker::before{background:var(--ecru);}
.hero__title{color:#fff;max-width:16ch;margin:22px 0 0;text-shadow:0 2px 30px rgba(0,0,0,.3);}
.hero__title em{font-style:normal;color:var(--ecru);}
.hero__sub{color:rgba(255,255,255,.82);max-width:52ch;margin:22px 0 0;font-size:clamp(16px,1.35vw,19px);line-height:1.6;}
.hero__cta-row{display:flex;align-items:center;gap:28px;margin-top:30px;flex-wrap:wrap;}
.hero__sec{color:#fff;}
.hero__sec::after{background:var(--ecru);}
.hero__sig{margin-top:30px;font-size:13.5px;font-style:italic;letter-spacing:.03em;color:rgba(255,255,255,.74);border-left:1px solid var(--ecru);padding-left:15px;max-width:48ch;line-height:1.5;}

/* portes d'entrée marques — bande propre SOUS le hero (pas de chevauchement) */
.doors{
  position:relative;z-index:5;background:var(--smoke);
  padding:60px 0 64px;border-bottom:1px solid var(--hair);
}
.doors__grid{
  max-width:var(--maxw);margin:0 auto;padding:0 var(--gutter);
  display:grid;grid-template-columns:repeat(3,1fr);gap:20px;
}
.door{
  position:relative;display:flex;flex-direction:column;justify-content:space-between;gap:30px;
  background:var(--white);
  border:1px solid var(--platinum);
  padding:30px 30px 26px;min-height:196px;cursor:pointer;
  transition:transform .4s cubic-bezier(.2,.6,.2,1),box-shadow .4s,border-color .4s;
}
.door::before{
  content:"";position:absolute;left:0;top:0;height:2px;width:100%;
  background:var(--ecru-accent);transform:scaleX(0);transform-origin:left;
  transition:transform .45s cubic-bezier(.2,.6,.2,1);
}
.door:hover{transform:translateY(-8px);box-shadow:0 26px 60px -22px rgba(40,32,18,.42);border-color:transparent;}
.door:hover::before{transform:scaleX(1);}
.door__top{display:flex;align-items:center;justify-content:space-between;gap:12px;}
.door__num{font-size:12px;font-weight:600;letter-spacing:.18em;color:var(--ink-45);}
.door__ux{font-size:11px;font-weight:500;letter-spacing:.2em;text-transform:uppercase;color:var(--ecru-deep);}
.door__icon{display:inline-flex;align-items:center;justify-content:center;}
.door__icon svg{width:26px;height:26px;fill:none;stroke:var(--ecru-deep);stroke-width:1.35;stroke-linecap:round;stroke-linejoin:round;transition:transform .45s cubic-bezier(.2,.6,.2,1);}
.door:hover .door__icon svg{transform:scale(1.08) rotate(4deg);}
.door__name{font-size:27px;font-weight:600;letter-spacing:.01em;margin-top:18px;}
.door__name b{font-weight:300;color:var(--ink-45);display:block;font-size:13px;letter-spacing:.34em;text-transform:uppercase;margin-bottom:4px;}
.door__foot{display:flex;align-items:center;justify-content:space-between;}
.door__disc{font-size:12px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--jet);display:inline-flex;gap:9px;align-items:center;}
.door__disc .ar{color:var(--ecru-deep);transition:transform .35s;}
.door:hover .door__disc .ar{transform:translateX(5px);}
.door__line{width:34px;height:1px;background:var(--platinum);transition:width .4s,background .4s;}
.door:hover .door__line{width:54px;background:var(--ecru-accent);}

/* --- variante BANDE (tweak) --- */
[data-doors="band"] .doors__grid{grid-template-columns:repeat(3,1fr);gap:0;border:1px solid var(--platinum);background:rgba(255,255,255,.96);}
[data-doors="band"] .door{border:0;border-left:1px solid var(--hair);min-height:172px;background:transparent;backdrop-filter:none;-webkit-backdrop-filter:none;padding:28px 30px;}
[data-doors="band"] .door:first-child{border-left:0;}
[data-doors="band"] .door:hover{transform:none;box-shadow:none;background:var(--smoke);}
[data-doors="band"] .door::before{height:2px;}

.doors-spacer{display:none;}

/* ===========================================================================
   LE GROUPE
   =========================================================================== */
.group{background:var(--white);}
.group__grid{display:grid;grid-template-columns:1.05fr .95fr;gap:72px;align-items:center;}
.group__lead{font-size:clamp(22px,2vw,30px);font-weight:500;line-height:1.32;letter-spacing:-.01em;color:var(--jet);margin:26px 0 26px;}
.group__lead em{font-style:normal;color:var(--ecru-deep);}
.group__media image-slot{width:100%;height:540px;}
.values{display:grid;grid-template-columns:1fr 1fr;gap:0 36px;margin-top:30px;border-top:1px solid var(--hair);}
.value{display:flex;gap:14px;align-items:baseline;padding:16px 0;border-bottom:1px solid var(--hair);}
.value .vn{font-size:11px;font-weight:600;color:var(--ecru-deep);letter-spacing:.1em;min-width:24px;}
.value .vt{font-size:15px;font-weight:500;letter-spacing:.02em;}

/* ===========================================================================
   CHIFFRES CLÉS
   =========================================================================== */
.stats{background:var(--smoke);}
.stats__grid{display:grid;grid-template-columns:repeat(4,1fr);}
.stat{padding:14px 36px;position:relative;}
.stat + .stat::before{content:"";position:absolute;left:0;top:8px;bottom:8px;width:1px;background:var(--ecru-accent);opacity:.5;}
.stat__num{font-size:clamp(38px,3.6vw,52px);font-weight:600;letter-spacing:-.02em;color:var(--jet);line-height:1;}
.stat__num .ph{color:var(--ink-45);font-weight:500;}
.stat__lbl{font-size:13px;font-weight:500;letter-spacing:.04em;color:var(--ink-60);margin-top:14px;}
.stat__note{font-size:11px;color:var(--ink-45);letter-spacing:.04em;margin-top:6px;font-style:italic;}

/* ===========================================================================
   NOS ACTIVITÉS — panneaux alternés
   =========================================================================== */
.acts__head{text-align:center;max-width:62ch;margin:0 auto;}
.act{display:grid;grid-template-columns:1fr 1fr;align-items:stretch;}
.act--smoke{background:var(--smoke);}
.act__media{position:relative;min-height:560px;}
.act__media image-slot{position:absolute;inset:0;width:100%;height:100%;}
.act__badge{position:absolute;left:24px;top:24px;z-index:2;background:rgba(255,255,255,.92);padding:8px 16px;font-size:11px;font-weight:600;letter-spacing:.22em;text-transform:uppercase;color:var(--jet);}
.act__body{display:flex;flex-direction:column;justify-content:center;padding:84px clamp(40px,5vw,88px);}
.act__name{font-size:clamp(30px,3vw,42px);font-weight:600;letter-spacing:-.01em;}
.act__name b{display:block;font-size:13px;font-weight:300;letter-spacing:.36em;text-transform:uppercase;color:var(--ink-45);margin-bottom:10px;}
.act__base{font-size:15px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--ecru-deep);margin:18px 0 0;}
.act__desc{color:var(--ink-60);margin:18px 0 30px;max-width:46ch;}
.act--rev .act__media{order:2;}

/* ===========================================================================
   SYNERGIES
   =========================================================================== */
.syn{background:var(--white);overflow:hidden;}
.syn__grid{display:grid;grid-template-columns:.92fr 1.08fr;gap:74px;align-items:center;}
.syn__diagram{position:relative;aspect-ratio:1/1;width:100%;max-width:460px;margin:0 auto;}
.syn__venn{width:100%;height:100%;overflow:visible;}
.syn__ring{
  fill:rgba(var(--ecru-rgb),.10);stroke:var(--ecru-accent);stroke-width:.5;
  mix-blend-mode:multiply;
  stroke-dasharray:151;stroke-dashoffset:151;
  transition:stroke-dashoffset 1.7s cubic-bezier(.35,0,.15,1);
}
.syn__diagram.in .syn__ring{stroke-dashoffset:0;}
.syn__diagram.in .syn__ring.r-ice{transition-delay:.16s;}
.syn__diagram.in .syn__ring.r-dry{transition-delay:.32s;}
.syn__dot{fill:var(--white);stroke:var(--ecru-accent);stroke-width:.6;}
.syn__lbl{
  position:absolute;transform:translate(-50%,-50%);text-align:center;
  display:flex;flex-direction:column;gap:4px;width:130px;
  opacity:0;transition:opacity .8s ease .5s;
}
.syn__diagram.in .syn__lbl{opacity:1;}
.syn__lbl b{font-size:15px;font-weight:600;letter-spacing:.02em;color:var(--jet);}
.syn__lbl i{font-size:10px;font-style:normal;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-45);}
.syn__core{
  position:absolute;transform:translate(-50%,-50%);
  width:86px;height:86px;border-radius:50%;background:var(--ecru);
  display:flex;align-items:center;justify-content:center;
  box-shadow:0 14px 32px -16px rgba(40,32,18,.5),0 0 0 4px rgba(255,255,255,.92);
  opacity:0;transition:opacity .8s ease .8s;
}
.syn__diagram.in .syn__core{opacity:1;}
.syn__core-logo{width:48px;height:auto;display:block;}
.syn__combos{display:flex;flex-direction:column;gap:0;margin-top:34px;border-top:1px solid var(--hair);}
.combo{display:flex;gap:20px;align-items:flex-start;padding:22px 0;border-bottom:1px solid var(--hair);}
.combo__tag{font-size:11px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--ecru-deep);min-width:128px;padding-top:2px;}
.combo__txt{font-size:15px;color:var(--jet);}
.combo__txt span{color:var(--ink-60);}
.syn__media{margin-top:34px;}
.syn__media image-slot{width:100%;height:300px;}
.syn__claim{font-size:clamp(20px,1.8vw,26px);font-weight:500;line-height:1.4;letter-spacing:-.01em;margin:30px 0 0;}
.syn__claim em{font-style:normal;color:var(--ecru-deep);}

/* ===========================================================================
   ENGAGEMENTS
   =========================================================================== */
.eng{background:var(--smoke);}
.eng__grid{display:grid;grid-template-columns:repeat(3,1fr);gap:48px;margin-top:54px;}
.eng__col{padding-top:26px;border-top:1px solid var(--ecru-accent);}
.eng__col h3{font-size:21px;font-weight:600;letter-spacing:-.005em;}
.eng__col p{color:var(--ink-60);font-size:15px;margin-top:14px;}
.eng__num{font-size:12px;font-weight:600;letter-spacing:.16em;color:var(--ink-45);display:block;margin-bottom:14px;}

/* ===========================================================================
   CONVERSIONS CORPORATE
   =========================================================================== */
.conv__grid{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border:1px solid var(--hair);margin-top:48px;}
.conv__card{
  display:flex;flex-direction:column;gap:14px;padding:38px 32px;border-left:1px solid var(--hair);
  cursor:pointer;transition:background .35s;position:relative;min-height:200px;justify-content:space-between;
}
.conv__card:first-child{border-left:0;}
.conv__card:hover{background:var(--smoke);}
.conv__card .ci{font-size:11px;font-weight:600;letter-spacing:.18em;color:var(--ecru-deep);text-transform:uppercase;}
.conv__card h3{font-size:21px;font-weight:600;letter-spacing:-.005em;}
.conv__card p{font-size:13px;color:var(--ink-60);margin:8px 0 0;}
.conv__card .ar{color:var(--ecru-deep);transition:transform .35s;font-size:18px;}
.conv__card:hover .ar{transform:translateX(5px);}

/* ===========================================================================
   FOOTER
   =========================================================================== */
.footer{background:var(--eerie);color:rgba(255,255,255,.7);padding:90px 0 36px;}
.footer__top{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:48px;}
.footer__intro p{color:rgba(255,255,255,.6);font-size:14px;margin-top:22px;max-width:34ch;}
.footer__brands{display:flex;flex-direction:column;gap:10px;margin-top:26px;}
.footer__brand{display:flex;align-items:center;gap:10px;font-size:14px;font-weight:500;color:#fff;}
.footer__brand .dot{width:5px;height:5px;border-radius:50%;background:var(--ecru);}
.footer h4{font-size:12px;font-weight:600;letter-spacing:.18em;text-transform:uppercase;color:#fff;margin:0 0 22px;}
.footer ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:13px;}
.footer ul a{font-size:14px;color:rgba(255,255,255,.62);transition:color .3s;position:relative;}
.footer ul a:hover{color:var(--ecru);}
.footer__addr{font-size:14px;line-height:1.7;color:rgba(255,255,255,.62);font-style:normal;}
.footer__bottom{display:flex;align-items:center;justify-content:space-between;gap:24px;margin-top:64px;padding-top:28px;border-top:1px solid rgba(255,255,255,.1);font-size:12px;color:rgba(255,255,255,.45);letter-spacing:.02em;flex-wrap:wrap;}
.footer__social{display:flex;gap:14px;}
.footer__social a{width:34px;height:34px;border:1px solid rgba(255,255,255,.18);display:flex;align-items:center;justify-content:center;transition:.3s;}
.footer__social a:hover{border-color:var(--ecru);color:var(--ecru);}

/* ===========================================================================
   OVERLAY — aperçu marque (prototype cliquable)
   =========================================================================== */
.bp{position:fixed;inset:0;z-index:200;display:none;}
.bp.open{display:block;}
.bp__scrim{position:absolute;inset:0;background:rgba(15,12,8,.5);-webkit-backdrop-filter:blur(6px);backdrop-filter:blur(6px);opacity:0;transition:opacity .4s;}
.bp.open .bp__scrim{opacity:1;}
.bp__panel{
  position:absolute;top:0;right:0;height:100%;width:min(560px,100%);
  background:var(--white);box-shadow:-30px 0 80px -30px rgba(0,0,0,.5);
  transform:translateX(100%);transition:transform .5s cubic-bezier(.4,0,.1,1);
  display:flex;flex-direction:column;overflow-y:auto;
}
.bp.open .bp__panel{transform:translateX(0);}
.bp__hd{position:relative;height:230px;display:flex;align-items:flex-end;padding:28px 38px;overflow:hidden;flex:none;}
.bp__hd-bg{position:absolute;inset:0;z-index:0;}
.bp__hd-scrim{position:absolute;inset:0;z-index:1;background:linear-gradient(180deg,rgba(0,0,0,.05),rgba(0,0,0,.55));}
.bp__hd-txt{position:relative;z-index:2;color:#fff;}
.bp__hd-txt .ux{font-size:11px;font-weight:600;letter-spacing:.24em;text-transform:uppercase;}
.bp__hd-txt h3{color:#fff;font-size:34px;font-weight:600;margin-top:8px;}
.bp__hd-txt h3 b{display:block;font-size:12px;font-weight:300;letter-spacing:.36em;opacity:.8;margin-bottom:4px;}
.bp__close{position:absolute;top:22px;right:26px;z-index:3;width:42px;height:42px;border-radius:50%;border:1px solid rgba(255,255,255,.45);background:rgba(0,0,0,.2);color:#fff;cursor:pointer;font-size:18px;display:flex;align-items:center;justify-content:center;transition:.3s;}
.bp__close:hover{background:#fff;color:var(--jet);border-color:#fff;}
.bp__body{padding:40px 38px 46px;}
.bp__body .accent{height:2px;width:56px;background:var(--ecru-accent);margin-bottom:24px;}
.bp__body p.intro{font-size:18px;line-height:1.6;color:var(--jet);}
.bp__list{list-style:none;margin:30px 0;padding:0;border-top:1px solid var(--hair);}
.bp__list li{display:flex;gap:14px;padding:15px 0;border-bottom:1px solid var(--hair);font-size:14px;color:var(--ink-60);}
.bp__list li b{color:var(--jet);font-weight:600;}
.bp__list .tick{color:var(--ecru-deep);font-weight:700;}
.bp__cta{display:flex;flex-direction:column;gap:14px;margin-top:32px;}
.bp__note{font-size:12px;color:var(--ink-45);letter-spacing:.04em;font-style:italic;}

/* accents marque (réservés à l'aperçu = univers propre de la filiale) */
.bp[data-brand="ice"] .bp__hd{background:linear-gradient(150deg,#dfeaef,#bcd2dc);}
.bp[data-brand="events"] .bp__hd{background:linear-gradient(150deg,#efe2cf,#d9bf94);}
.bp[data-brand="dry"] .bp__hd{background:linear-gradient(150deg,#efdcbf,#d8a86a);}

/* ===========================================================================
   PRÉSENTATION — vignette mobile (masquée dans l'iframe)
   =========================================================================== */
.showcase{background:#15110c;color:#fff;padding:96px 0 110px;}
.showcase__head{text-align:center;margin-bottom:60px;}
.showcase__head .kicker{color:var(--ecru);}
.showcase__head .kicker::before,.showcase__head .kicker::after{background:var(--ecru);}
.showcase__head h2{color:#fff;margin-top:18px;}
.showcase__head p{color:rgba(255,255,255,.55);max-width:52ch;margin:16px auto 0;}
.showcase__stage{display:flex;justify-content:center;align-items:flex-start;gap:70px;flex-wrap:wrap;}
.phone{
  width:390px;flex:none;border-radius:46px;padding:13px;background:#0a0806;
  box-shadow:0 0 0 2px #2a2017,0 50px 90px -30px rgba(0,0,0,.8),inset 0 0 0 1px rgba(255,255,255,.05);
  position:relative;
}
.phone::before{content:"";position:absolute;top:24px;left:50%;transform:translateX(-50%);width:104px;height:28px;background:#0a0806;border-radius:16px;z-index:5;}
.phone__screen{position:relative;width:100%;height:780px;border-radius:34px;overflow:hidden;background:#000;}
.phone__screen iframe{width:390px;height:1670px;border:0;transform:scale(1);transform-origin:top left;}
.phone__offline{width:100%;height:100%;display:flex;align-items:center;justify-content:center;text-align:center;padding:24px;font-size:13px;line-height:1.5;color:var(--muted);}
.phone__cap{text-align:center;margin-top:26px;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:rgba(255,255,255,.5);}

/* en mode iframe (mobile) : masquer header desktop chrome ? non — montrer le vrai responsive */
body.is-embed .showcase{display:none;}
body.is-embed .header{position:static;}

/* ===========================================================================
   RESPONSIVE
   =========================================================================== */
@media(max-width:1120px){
  .nav{display:none;}
}
@media(max-width:1080px){
  :root{--gutter:40px;}
  .group__grid,.syn__grid{grid-template-columns:1fr;gap:48px;}
  .act{grid-template-columns:1fr;}
  .act--rev .act__media{order:0;}
  .act__media{min-height:380px;}
}
@media(max-width:720px){
  :root{--gutter:22px;}
  .header__bar{height:68px;gap:0;padding:0 22px;}
  .header__brands{display:none;}
  .hero{min-height:84vh;}
  .doors{padding:34px 0 40px;}
  .doors__grid{grid-template-columns:1fr;gap:14px;}
  .hero__inner{padding-bottom:48px;}
  .stats__grid,.eng__grid,.conv__grid{grid-template-columns:1fr;}
  .stat + .stat::before{display:none;}
  .stat{border-top:1px solid var(--hair);}
  .conv__card{border-left:0;border-top:1px solid var(--hair);}
  .conv__card:first-child{border-top:0;}
  .values{grid-template-columns:1fr;}
  .footer__top{grid-template-columns:1fr 1fr;gap:40px 24px;}
  .section-pad{padding:76px 0;}
  .group__media image-slot{height:360px;}
  .bp__panel{width:100%;}
}

/* ===========================================================================
   ÉLÉVATION PREMIUM — motion, profondeur, détails éditoriaux
   =========================================================================== */

/* --- barre de progression défilement --- */
.scrollbar{position:fixed;top:0;left:0;height:2px;width:100%;z-index:100;transform:scaleX(0);transform-origin:left;background:linear-gradient(90deg,var(--ecru),var(--ecru-deep));transition:transform .1s linear;}

/* --- header dynamique --- */
.header{transition:height .4s cubic-bezier(.2,.6,.2,1),box-shadow .4s,background .4s;}
.header.scrolled{box-shadow:0 12px 40px -24px rgba(40,32,18,.4);background:rgba(255,255,255,.94);}
.header.scrolled .header__bar{height:66px;}
.header__bar{transition:height .4s cubic-bezier(.2,.6,.2,1);}
.header.scrolled .logo__mark{width:32px;height:32px;transition:.4s;}
.logo__mark{transition:.4s;}

/* --- nav : section active (scroll-spy) --- */
.nav a.active{color:var(--jet);}
.nav a.active::after{transform:scaleX(1);}

/* --- burger --- */
.burger{display:none;position:relative;width:42px;height:42px;border:0;background:transparent;
  cursor:pointer;margin-left:auto;flex:none;z-index:62;}
.burger span{position:absolute;left:10px;right:10px;height:1.5px;background:var(--jet);
  transition:transform .4s cubic-bezier(.2,.6,.2,1),opacity .3s,top .4s;}
.burger span:nth-child(1){top:15px;}
.burger span:nth-child(2){top:21px;}
.burger span:nth-child(3){top:27px;}
body.menu-open .burger span:nth-child(1){top:21px;transform:rotate(45deg);}
body.menu-open .burger span:nth-child(2){opacity:0;}
body.menu-open .burger span:nth-child(3){top:21px;transform:rotate(-45deg);}

/* --- menu plein écran --- */
.menu{position:fixed;inset:0;z-index:55;background:var(--white);
  padding:clamp(112px,16vh,150px) var(--gutter) 44px;
  display:flex;flex-direction:column;overflow-y:auto;
  opacity:0;visibility:hidden;transform:translateY(-10px);
  transition:opacity .5s,transform .5s,visibility .5s;}
.menu.open{opacity:1;visibility:visible;transform:none;}
.menu__nav{display:flex;flex-direction:column;}
.menu__nav a{display:flex;align-items:baseline;gap:20px;padding:18px 0;
  border-bottom:1px solid var(--hair);font-family:var(--font-display);
  font-size:clamp(26px,4.6vw,40px);font-weight:600;letter-spacing:-.01em;color:var(--jet);
  opacity:0;transform:translateY(14px);
  transition:opacity .5s ease,transform .5s ease,color .3s,padding-left .3s;}
.menu.open .menu__nav a{opacity:1;transform:none;}
.menu.open .menu__nav a:nth-child(1){transition-delay:.06s}
.menu.open .menu__nav a:nth-child(2){transition-delay:.12s}
.menu.open .menu__nav a:nth-child(3){transition-delay:.18s}
.menu.open .menu__nav a:nth-child(4){transition-delay:.24s}
.menu.open .menu__nav a:nth-child(5){transition-delay:.30s}
.menu__nav a .mi{font-family:"Montserrat",sans-serif;font-size:12px;font-weight:600;letter-spacing:.12em;color:var(--ecru-deep);}
.menu__nav a:hover{color:var(--ecru-deep);padding-left:10px;}
.menu__brands{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:44px;
  opacity:0;transform:translateY(14px);transition:opacity .5s,transform .5s;}
.menu.open .menu__brands{opacity:1;transform:none;transition-delay:.36s;}
.menu__lbl{grid-column:1/-1;font-size:11px;font-weight:600;letter-spacing:.24em;text-transform:uppercase;color:var(--ink-45);}
.menu__brands button{display:flex;flex-direction:column;gap:6px;align-items:flex-start;text-align:left;
  padding:20px;border:1px solid var(--platinum);background:transparent;cursor:pointer;
  transition:border-color .3s,background .3s,transform .3s;}
.menu__brands button:hover{border-color:var(--ecru-accent);background:var(--smoke);transform:translateY(-3px);}
.menu__brands b{font-family:var(--font-display);font-size:17px;font-weight:600;color:var(--jet);}
.menu__brands i{font-style:normal;font-size:10px;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-45);}
.menu__sig{margin-top:auto;padding:34px 0 0 15px;border-left:1px solid var(--ecru);
  font-style:italic;color:var(--ink-60);max-width:48ch;
  opacity:0;transition:opacity .5s;}
.menu.open .menu__sig{opacity:1;transition-delay:.44s;}
@media(max-width:1120px){.burger{display:block;}.header__brands{display:none;}}
@media(max-width:560px){.menu__brands{grid-template-columns:1fr;}.menu__sig{display:none;}}

/* --- reveal au défilement --- */
.reveal{opacity:0;transform:translateY(22px);transition:opacity 1s cubic-bezier(.2,.6,.2,1),transform 1s cubic-bezier(.2,.6,.2,1);will-change:opacity,transform;}
.reveal.in{opacity:1;transform:none;}
@media(prefers-reduced-motion:reduce){.reveal{opacity:1!important;transform:none!important;}.hero__media{animation:none!important;}.hero__inner>*{opacity:1!important;animation:none!important;}}

/* --- hero cinématique --- */
.hero__media{animation:kenburns 28s ease-in-out infinite alternate;will-change:transform;}
@keyframes kenburns{from{transform:scale(1.0)}to{transform:scale(1.08)}}
.hero__inner>*{opacity:0;animation:heroIn 1.1s cubic-bezier(.2,.6,.2,1) forwards;}
.hero__kicker{animation-delay:.2s;}
.hero__title{animation-delay:.36s;}
.hero__sub{animation-delay:.54s;}
.hero__cta-row{animation-delay:.7s;}
.hero__sig{animation-delay:.84s;}
@keyframes heroIn{from{opacity:0;transform:translateY(26px)}to{opacity:1;transform:none}}

/* rail latéral gauche */
.hero__rail{position:absolute;left:34px;bottom:120px;z-index:3;display:flex;align-items:center;gap:14px;
  transform:rotate(180deg);writing-mode:vertical-rl;color:rgba(255,255,255,.72);
  font-size:11px;font-weight:600;letter-spacing:.28em;text-transform:uppercase;}
.hero__rail .rdot{width:5px;height:5px;border-radius:50%;background:var(--ecru);writing-mode:horizontal-tb;}
/* indice de défilement */
.hero__scroll{position:absolute;right:var(--gutter);bottom:120px;z-index:3;display:flex;flex-direction:column;align-items:center;gap:14px;
  color:rgba(255,255,255,.78);font-size:10px;font-weight:600;letter-spacing:.24em;text-transform:uppercase;}
.hero__scroll .sline{width:1px;height:54px;background:linear-gradient(180deg,var(--ecru),transparent);position:relative;overflow:hidden;}
.hero__scroll .sline::after{content:"";position:absolute;top:-50%;left:0;width:100%;height:50%;background:#fff;animation:scrolldash 2.2s cubic-bezier(.5,0,.5,1) infinite;}
@keyframes scrolldash{0%{top:-50%}60%,100%{top:100%}}
@media(max-width:980px){.hero__rail,.hero__scroll{display:none;}}

/* --- bandeau mots-clés (marquee) --- */
.marquee{background:var(--white);border-top:1px solid var(--hair);border-bottom:1px solid var(--hair);overflow:hidden;padding:20px 0;}
.marquee__track{display:flex;gap:0;width:max-content;animation:marquee 38s linear infinite;}
.marquee:hover .marquee__track{animation-play-state:paused;}
.marquee__item{display:inline-flex;align-items:center;gap:30px;padding:0 30px;font-size:14px;font-weight:500;letter-spacing:.22em;text-transform:uppercase;color:var(--ink-60);white-space:nowrap;}
.marquee__item::after{content:"";width:6px;height:6px;border-radius:50%;background:var(--ecru-accent);flex:none;}
@keyframes marquee{from{transform:translateX(0)}to{transform:translateX(-50%)}}

/* --- manifeste --- */
.manifesto{background:var(--smoke);text-align:center;position:relative;overflow:hidden;padding:128px 0;}
.manifesto .wrap{position:relative;z-index:1;max-width:980px;}
.manifesto__mark{position:absolute;top:-30px;left:50%;transform:translateX(-50%);font-size:180px;line-height:1;color:var(--ecru-accent);opacity:.15;font-weight:600;z-index:0;pointer-events:none;}
.manifesto__q{font-size:clamp(28px,3.6vw,50px);font-weight:300;line-height:1.28;letter-spacing:-.01em;color:var(--jet);margin:0;}
.manifesto__q em{font-style:normal;font-weight:600;color:var(--ecru-deep);}
.manifesto__by{margin-top:30px;font-size:12px;font-weight:600;letter-spacing:.22em;text-transform:uppercase;color:var(--ink-45);}

/* --- profondeur photo : filet + zoom survol --- */
.act__media{overflow:hidden;}
.act__media image-slot{transition:transform 1.2s cubic-bezier(.2,.6,.2,1);}
.act:hover .act__media image-slot{transform:scale(1.045);}
.act__frame{position:absolute;inset:22px;border:1px solid rgba(255,255,255,.35);z-index:2;pointer-events:none;mix-blend-mode:overlay;border-radius:8px;}
.act__icon{position:absolute;top:36px;right:36px;z-index:3;width:48px;height:48px;border-radius:50%;
  display:flex;align-items:center;justify-content:center;
  background:rgba(18,13,8,.26);-webkit-backdrop-filter:blur(7px);backdrop-filter:blur(7px);
  border:1px solid rgba(255,255,255,.5);box-shadow:0 6px 20px -8px rgba(0,0,0,.5);}
.act__icon svg{width:23px;height:23px;fill:none;stroke:#fff;stroke-width:1.3;stroke-linecap:round;stroke-linejoin:round;}

.group__media{position:relative;overflow:visible;}
.group__media image-slot{position:relative;z-index:1;}
.group__frame{position:absolute;inset:18px;border:1px solid rgba(200,169,116,.45);z-index:2;pointer-events:none;border-radius:8px;}
.group__tag{position:absolute;left:-26px;bottom:36px;z-index:3;background:var(--white);padding:18px 24px;
  box-shadow:0 24px 50px -24px rgba(40,32,18,.4);border-left:2px solid var(--ecru-accent);}
.group__tag span{display:block;font-size:10px;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--ink-45);}
.group__tag b{display:block;font-size:18px;font-weight:600;letter-spacing:.01em;color:var(--jet);margin-top:5px;}
@media(max-width:1080px){.group__tag{left:18px;}}

/* --- footer filigrane + retour haut --- */
.footer{position:relative;overflow:hidden;}
.footer__mark{position:absolute;left:50%;bottom:-7%;transform:translateX(-50%);font-size:24vw;font-weight:700;letter-spacing:.02em;
  color:rgba(255,255,255,.035);line-height:.8;pointer-events:none;user-select:none;z-index:0;white-space:nowrap;}
.footer .wrap{position:relative;z-index:1;}
.totop{position:absolute;right:var(--gutter);top:64px;z-index:2;width:46px;height:46px;border:1px solid rgba(255,255,255,.2);
  display:flex;align-items:center;justify-content:center;color:rgba(255,255,255,.7);cursor:pointer;transition:.3s;border-radius:50%;}
.totop:hover{border-color:var(--ecru);color:var(--ecru);transform:translateY(-3px);}